4 Benefits of Responsive Web Design

What is Responsive Web Design?

Per Google:

Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google's algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images).

Per Me:

Responsive web design allows your site to automatically change its layout based on the device the consumer is using.

Why does this even matter? Well, that’s why we’re here. Responsive web design is important to your bottom line. This is why I've been talking about it all week and why I’m up early to talk to you about it some more. Yay Me…

You may be thinking- "Well, Kelly, I already have a site. Isn't that good enough?"

No. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< I said no. Okay let's move on.

Think about how you would feel attempting to access a website from your mobile phone and it looks incredibly janky, there’s obviously missing info, etc.?

Your first instinct would not be to run to your nearest pc, it would be to quickly exit the site, most likely to never return.

Do you want this to be your site visitors' reaction? I didn’t think so!!

Let's get into the benefits of responsive web design.


First impressions can make or break you and they are not always attached to a boomerang. Let's do it right the first time. Do not lose potential clients/customers because the mobile version (if you have one) is jacked up. Users should have the same quality experience no matter the device they are using. I mean, what type of classist bull crap is going on here!? *chuckles lightly* <<< I'm really quite funny.

Mobile Traffic

Let’s face it- whether good or bad, the world is attached to their smart phones. We are scrolling through social media, researching and shopping all from our phones. Its incredibly important that you are able to reach the consumer where they are. Think about the last time you purchased something or signed up for a service online- what device where you using? Umhmm... yup. Convert those browsers to buyers!


Oops, here I go again with those three letters. 'Lissen', friend- Search Engine Optimization is a super big deal! "How does this relate to responsive web design?" Thanks for asking. Did you know that Google prefers mobile-friendly websites? It actually crawls and indexes these pages first – that’s right, preferential treatment, buddy! All the more reason to make sure that your site is responsive. Having multiple versions of your site, leaves Google to signal other pages and lowers your load speed time. Who has time for that!?


Redundancy is for the birds. Do you enjoy doing the same work twice? I didn’t think so. Why choose to update your site and then go update the separate mobile version? Imagine the difficulty of your marketing with having to keep track of which link to post. You just may mess around and add the link to the desktop site on social media and have people looking at you like:

On top of that, you stand to save a considerable amount of money with no longer needing to rely on web developers to make every little update on your behalf.

Responsive Web Design gives YOU the power.

Look at that strut- you're feeling yourself ,eh?

The Take Home

Responsive Web Design is where it's at. Mobile devices have taken over- they have become our life line. It's important that as entrepreneurs and business owners, you are able to meet the consumer exactly where she is- at a desk, in the park, at the kitchen table, on the toilet- wherever! Responsive Web Design allows you to do this, while minimizing your costs, increasing your visibility and conversion rate. If you do not have responsive web design, you my friend, have forfeited the game before it's even begun.

Give it some gas and get back in the game.

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