SEO- A simple Introduction.

Updated: Dec 24, 2020


No one can find my site online.

When I search my business it's not in the search results.

Why isn't my business on the first page of google?

You designed my website, why isn't it on the first page.


Well, for starters, your site has been live all of 45 minutes, Timothy...

SEO- Search Engine Optimization is the process of increasing website traffic by way of optimizing your online content so. The results are that your site shows at the top of search results based on keywords.


So, Timmy, my boy- what's ya content looking like 45 minutes out the door? Probably not too much going on, correct? OKAY!!!


Ever Googled SEO and got hit in the face with article after article that make you feel stupid after reading them? Well, this is not one of those. Keep reading for a simple guide on SEO.


It Takes Time

So here's the deal. First things first, "I papa, gets all the..." just kidding- first things first, calm down.

It's more than likely that you are not the only one/business/blogger doing what you're doing. It's even more likely that the other people/businesses/bloggers have been doing it longer.

This means they have more content- more information for search engines to recognize and use to populate search results.


It Takes Work

You have to get your hands a little dirty by implementing/ensuring the following:


1. Keyword Research

Find out what people are searching as it relates to your content.


How, Kelly!?

Look... I already told you to calm down, Timmy. Sheesh... I was just about to give you a link to this free tool...






We're really going to have to talk about your expectations on this relationship... but let me finish my blog first.







2. On-Page Optimization

This is the technical attributions of your site: sever speed, IP address, and source code, content: text and graphics, links and design.


3. Page Architecture

How easily users find information.


4. Marketing

Using and promoting content that produce links and social links.


5. Site Speed

Fast loading time helps better your ranking on Google.


6. Mobile Friendliness

More than half of web traffic occurs on mobile devices, increasing the importance of responsive web design.


7. XML Sitemap

A list of your website's URLs. It tells search engines what content your site provides and how to reach it.


It Takes Know-how (Maybe)

If you are a DIY'er by nature, Google has a great guide for Beginner and Advanced SEO. Find it here. But remember, change will neither happen miraculously or over night! Do the work and you will definitely begin to see a change.


Tips:

  1. Make SURE your business is set up on Google My Business.

  2. Add your business to directories: Yelp, YP, etc.

  3. Make certain that you are using H1 HTML tags. <<< Typically used for the tile of a page or post. This is how search engines locate that page!

  4. Put words (below the H1) on your webpages- that's content people. ABC's and I23's and what not. Super Tip: Throw a few keywords in that content for a little razzle dazzle.

  5. Use keywords/meta tags that are relevant to YOUR industry. Otherwise how else will folk find you?

If you need some help (and you are NOT Timmy), well, you know why I'm here...

In the meantime, would you like to test your site and get an idea on where to start? If so, Click here.


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